Yavidan Violeta is a Mexican/Turkish photographer, she started her career in a spontaneous way in the middle of fashion week in Paris back in 2010, a borrowed camera, a true desire to be part of the fashion industry, and a lucky moment where they let her in her first show without an invitation. This moment has taken her to photograph more than 300 shows between Paris, Milan and London, renowned brands like Chanel, Givenchy, Louis Vuitton and many others. Capturing what she calls « the soul of the moment », where colour, movement and beauty collide. Some of her photos are taken for archives as they mark a piece of the fast evolving Fashion History.
This has taken her to become a photographer for fashion editorials for the presitgious newspaper FAZ and is sister magazine Frankfurter Allgemeine Magazin, creating fashion stories alongside stylist Evelyn Tye, these stories are always around real life, folklore and culture, from Oaxaca’s “Day of the death” to the traditional Ferias in Sevilla, the vision is always to sublime people, their culture and tradition. The best photos are always some kind of miracle that merge all elements together, she calls this « a soul moment » I can’t create it, I was just lucky to be there with a camera.
For this month’s exhibition Yavidan has put together a collection of her Sevilla Ferias portraits called « The Spirit of Ferias », she was deeply touched by the beauty, heritage and proud embodiment of the people of Andalucía during Ferias. The heart of Spanish culture. From horses, to caballeros to « majas » they all portray « this spirit » in their own powerful way.
Quote: « Photography is the one of the most powerful forms of communication, it enters through the eye and touches the soul, every photo I take I strive for that, I honour that »